Donation Two: Electric Boogaloo

Apologies for being 10 days late on this update. Between the World Cup and my ever-growing list of construction projects at home, time got away from me.

The good news: I've crunched the numbers and donated another $622.45 to the campaign, bringing the total to $1,231.59. 🤘

While sales have naturally slowed since this TikTok post went viral, demand has stayed surprisingly strong. Over the last 40 days, we've sold 52 more signs/shirts. For comparison, in the 40 days before the video blew up, we sold just 15.

To me, that says this project is connecting with people. I've spent $0 on marketing and only a few hours posting online. Every sale has been completely organic. One of my favorite parts has been watching a single sign in a neighborhood turn into several more over the following weeks. It feels like every sign sold eventually leads to another half a sign somewhere nearby. I'm pretty sure that's exponential decay (which I've also added to my running list of future band names), but the analytical side of my brain has been collecting cobwebs lately. Maybe if this rain keeps up, I'll dust it off and run the numbers.

Anyway, thank y'all for the continued support. This project obviously isn't paying my bills, but it brightens every day.

🤘🤘,

Matt